The Bradley Public Library

Concetto Consulting and The Bradley Public Library partnered together on multiple projects and campaigns. By creating the perfect combination of strategy plan and freelance services, our partnership was able to increase community awareness, achieve measurable growth, and bring organization and progression to the digital strategy and overall impression.

*Recommendation Available Upon Request

Measurable Growth.

Along with growing community awareness of special programs and events, we focused on measuring trackable reach to ensure our opportunities and messaging were reaching our audience.

Though a personalized process we took strategic steps based on analytical data that allowed us to reach even more community than ever!

 
Facebook post reach up over 10% in 4 month partnership (tan), compared to previous 4 months (blue)

Facebook post reach up over 10% in 4 month partnership (tan), compared to previous 4 months (blue)

What The Team is Saying

 

“Prior to working with Anna, we had several pieces of the marketing puzzle but we just couldn’t make it all come together. Anna showed us how to get from where we were to where we wanted to be. We wouldn’t have been able to make that jump without her leading us through the process.”

— Jodie D., Bradley Public Library Director

“Anna was easy to work with and learn from. She never was intimidating and made us always feel like we could do it and be successful. Anna’s ability to look at the big picture and help us create a detailed plan for our digital marketing has helped us succeed now and will in the future with our library’s growth.”

— Allison O., children’s Program Director

“Anna always brings her A game along with a positive attitude. She was very flexible and has a talent for showing off her skills without talking down to her clients. I would recommend her services to others. ”

— Olivia, library staff

Project Highlights

  • Optimization & Organization

    Concetto began with an in-depth evaluation of current analytics to identify digital impression baseline and audience. Using this data we optimized existing social media.

    We also worked in collaboration with the team to create a custom organizational toolbox that would promote better communication, improve digital management, and inspire impactful content creation.

  • Education & Empowerment

    Concetto improved team efficiency through extensive education on digital design, batch content creation methods, targeted growth strategies, and digital tools.

    Concetto also provided troubleshooting assistance and resolution management of long standing digital conflicts.

  • Social Media Management

    Concetto provided specialized social media campaign management, by conceptualizing, copywriting, and designing custom social media calendars and targeted social media content.

  • Branding

    Through data driven research, Concetto Consulting updated existing branding, focusing on creating authentic brand identity. Together with BPL, we updated logo design, colors, branding elements, and story.

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